Obama Campaign Manager Jim Messina Talks Big Data at the Milken Institute's 2013 Global ConferenceFeatured video

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In this series of clips from our discussion about Big Data at the 2013 Global Conference, Jim Messina discusses how the Obama campaign effectively used large volumes of data to identify voters. This ultimately lead to a more effective deployment of resources. The discussion provides fascinating insights into the way large data sets can be accumulated and used to change the outcome of an election.

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